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About NIMS

Crispy Choco jar by Adeliciousz, as it was known before, quickly caught on the waves. News travel and flooded them with continuous orders. This is the genesis of NIMS Cripsy Chocotub.

In 2019, NIMS INTERNATIONAL GROUP SDN BHD was established and marked its journey towards brand and product innovation. In the following year of 2020, NIMS started a revolution of product packaging and produced NIMS Crispy Chocotub with four signature variants. NIMS acquired a manufacturing plant in the same year and has produced one million Crispy Chocotub for consumers.

NIMS INTERNATIONAL GROUP SDN BHD is a trend setter for Chocotub snackfood lovers. Wholesome goodness made from quality cereals that gives us that crunchy crunch sensation and topped with rich chocolate sauce guaranteed to make you indulge in every bite. Love those vibes. Love that taste.

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NEUTROGENA BLACKHEAD ELIMINATING COOLING TONER 200ML (SM)
RM999.99
RM999.99 OFF
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RM999.99
RM999.99
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Our Story
Jamie Lim, Founder
“More than just food, NIMS is the result of a mother's love, and the best a mother will give to her child.”

Jamie Lim, the founder of NIMS, is a single mother dedicated to giving the best to her daughter. It all started in 2016 from cooking for her daughter in her kitchen; with her passion and love as a mother, she produces healthy and delicious homemade food with a selection of high-quality ingredients. These ingredients are carefully chosen for their nutritional value, all created with the family especially children in mind.

Since its first product, every item in NIMS product line is made with 100% natural ingredients and must adhere to the [3 No's] Promises : NO Added MSG. NO Added Additives. NO Added Preservatives.

2016
The Beginning
Developed and sell Homemade Natural Food Powder using Facebook as a selling platform.
2017 - 2019
The First
First homemade and kid-friendly cafe in Cheras specializing in homemade delicacies.
2019
2019 Dream Factory Startup Contest Champion
Dream Factory Startup Contest Champion (3rd Season) stood out from more than 40 contestants.
2020
The New Chapter
NIMS has switched to online business and has expanded to a light industry factory that produces and develops varieties of healthy homemade food. The flagship store is open to showcase the products for customers to experience NIMS products.
2021
Moving Forward
Today NIMS has the widest categories in the homemade market which consist of more than 100 homemade products and establishes a second home brand, "NIMS Natural," which specializes in kid-friendly food categories. Our own shopping website platform www.nims.com has been established for customers to shop at their convenience. Customer Loyalty Program (Z-Coin Rewards) is launched concurrently.
Our Vision

Continue development on healthy food to provide a quick, delicious & nutritious cooking solution for families.

To provide a job opportunity for stay-at-home mothers to earn a living making and selling trusted and healthy food products to their community.

Our Core Values

Quality
Commitment to quality ingredients and adhere to 「3 NO's」Promises.

Innovation
Continuously develop and improve in every aspect, which is the product, process, packaging and services.

Ethics
Hygienic, health-conscious, honesty

Awards

2023 The Malaysia Book of Records

2022 Women Entrepreneur Awards

2021 / 2022 Consumer's Choice Awards

2021 Readers' Choice Awards

2019 Dream Factory Startup Contest Champion